LEGAL

Privacy Policy

Last updated: December 23, 2024

At MapMatix, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our business automation services, workflow optimization tools, and related software solutions.

1. Information We Collect

We collect information to provide and improve our services. The types of information we collect include:

  • Identifiers: Name, email address, phone number, company name, and job title when you create an account, fill out forms, or contact us.
  • Usage Data: Information about how you interact with our website and services, including pages visited, features used, time spent, and referring sources.
  • Customer Support Data: Information you provide when contacting our support team, including correspondence and issue descriptions.
  • CRM Access Data: When you engage our audit or optimization services, we access your CRM system with permissions you grant to perform our analysis and implementation work.
  • Payment Information: Billing details processed through our third-party payment processors (Stripe, QuickBooks). We do not directly store credit card information.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Delivering and personalizing our CRM audit and automation services
  • Providing customer support and responding to inquiries
  • Processing payments and collecting fees
  • Sending service updates and relevant communications (with your consent for marketing)
  • Improving our website, services, and user experience
  • Preventing fraud and ensuring platform security
  • Complying with legal obligations

3. Information Sharing

We do not sell or share your personal information for advertising purposes. We may share information with:

  • Service Vendors: Third-party providers who assist in operating our services (payment processors, hosting, analytics)
  • Legal Authorities: When required by law, court order, or to protect our rights and safety
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

Under California law definitions, we do not "sell" or "share" personal information.

4. Data Security

We employ technical, administrative, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption, access controls, and secure data storage practices. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

5. CRM Data Handling

When performing CRM audits and optimization work, we access your system data solely for the purpose of analysis, recommendations, and implementation. All findings and reports are delivered to you. We implement strict access controls and do not use your CRM data for any purpose other than delivering the services you've engaged us for.

6. Third-Party Integrations

When you connect third-party accounts (such as Google), we access only the data necessary to provide requested features:

  • Google Integration: Calendar availability, event management, and business profile data—used solely for requested features, never for advertising
  • CRM Platforms: Data access as required to perform audits and implement solutions

7. Analytics & Cookies

We use third-party analytics services to understand how visitors use our website. These services may use cookies and similar technologies to track usage patterns. You can control cookie settings through your browser preferences. We may use interest-based advertising through cookies and similar technologies.

8. Data Retention

We retain your information for the following periods:

  • Account Data: 24 months after account closure
  • Billing Records: 7 years (as required for tax and legal purposes)
  • Server Logs: 30-90 days
  • Backups: Up to 35 days

9. Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications
  • Request limitations on data usage
  • Update your account preferences at any time

California Residents: Under the CCPA, you have additional rights including the right to know what personal information is collected and how it's used, the right to delete, and the right to opt-out of sale (though we do not sell personal information).

10. GDPR Compliance

For users in the European Union or United Kingdom, MapMatix acts as the data controller for personal information collected through our services. We use Standard Contractual Clauses for international data transfers to ensure appropriate safeguards are in place.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us: